Bianca Beneduci Assad is an illustrator who turns vulnerability and emotions into tender and colourful illustrations.
Through humour, honesty and above all, humanity, her art explores what it means to be human in today’s world.
Colourful characters trying to hold it together, and often on the edge of collapse — Bianca’s art is a tender world we’ll want to be in.
For the London-based artist, illustration has always been part of her life as she started to draw during childhood. “It’s all I did in school”, she recalls. Drawing was a way to express herself.
Her colourful characters came into life when Bianca started her career in animation. Over the years, she became more interested in telling stories through her own illustrations and comics.
By illustrating her own emotions, Bianca turns fragility into universal strength. A choice she describes as instinctive. Just like in her everyday life, she doesn’t know another way to create than being honest. Doubt, fragility, and the weight of being overwhelmed.
feelings we all experience at some point in our lives — and Bianca doesn’t shy away from them. Yet, she confides that exposing her fears to the public can sometimes feel frightening. At the same time, her openness is what makes her work as intimate as universal.
Alongside her personal projects, Bianca has collaborated with multiple brands, including Visa and Airbnb, as well as campaigns for Climate & Migrant Justice. Whether for collaborations or for her personal projects, Bianca’s illustrations are always instantly recognisable through a visual language built on primary colours, bold outlines, floral motifs, and an intentional directness.
When I ask Bianca about her favourite illustration, she admits she doesn’t really have one: “I have a strange relationship with my work. The closest I get to liking anything I do is when I’m in the flow of making it; I rarely like them once I’m finished”, she says. Perhaps in her case, the value of art is more in the process itself than in the final result.
Bianca also speaks about how difficult it can be to exist as both an artist and a human in today’s world. “It just so happens that right now is a really scary time,” she explains. From the cost of living crisis to economic uncertainty, climate change, growing inequality and the rise of fascism, pressure is everywhere. For artists, like many others, navigating this world can feel deeply uncertain.
One of the most pressing concerns Bianca raises is the rise of AI. According to researchers, 73% of workers in the creative industry feel that Generative AI is changing the quality of work in the creative industries. Bianca has seen this change firsthand. “Most of my peers have seen commissions and budgets dwindle in the last couple of years,” she says. It’s hard to spot a single cause, but AI is definitely a factor. “It devalues craftsmanship and humanity.” Built on stolen work, for artists like Bianca, AI is not only an economic issue but also an ethical one.
Despite the challenges, Bianca’s work still resonates widely. She tells me she often receives many messages from people saying they felt seen through her art, making them feel less alone. “I cherish every single one of them,” she says. Art still has the power to connect and create a community.
Looking ahead, Bianca wants to explore the whole emotional spectrum. “No human emotion is alien to me.” Whether it’s joy, fear, softness, humour, or heaviness, her art continues to explore it all.
Bianca Beneduci Assad is one of those artists whose emotionally intuitive work makes us feel good. In moments of joy as much as in moments of struggle, her bright illustrations are always a small reminder: that “you’re not alone.” And sometimes this reminder is exactly what we need.
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